Alternative Fuel Vehicles and How Not to Advertise Them
If I asked you to name the least trustworthy figures in the American landscape these days I bet politicians would rank high on the list. I would also wager a tidy sum that corporate execs would not be far behind. It seems like most things, a few bad ones can really muck up a good thing. Maybe todays high priced CEO’s deserve our scorn and maybe they don’t. It doesn’t matter much. We all seem to think they’re a bit shadier now than we used to. The execs know it too. Ask Martha. That’s partly why I was completely baffled by the new “Eco-ad” campaign the Ford folks have begun. They’ve managed to take a corporate exec and make him look like a politician. Brilliant!
Photo of ad
With the difficulty domestic manufacturers are having with ever stricter caf
Tags: alternative fuels, chevy, clean fuels, dodge, ford, hybrids